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Sales forecasting management a demand management approach

Mentzer, John T.

Sales forecasting management a demand management approach John T. Mentzer, Mark A. Moon. - 2nd ed.. - New Delhi Response Books 2005 - xv, 347p.: ill.; 22cm.

ISBN: 9178295059

Subjects--Topical Terms:
Marketing; Predictions.

Dewey Class. No.: 658.818 / M54S

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