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Managing customer relationships a strategic framework

Peppers, Don

Managing customer relationships a strategic framework Don Peppers, Martha Rogers. - New Jersey John Wiley 2004 - xi, 516p.: ill.; 24cm.

ISBN: 047148590x.

Subjects--Topical Terms:
Customer relations - Management; Consumers preferences.

Dewey Class. No.: 658.812 / P36M

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