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Marketing to women how to understand, reach, and increase your share of the world's largest market segment

Barletta, Martha

Marketing to women how to understand, reach, and increase your share of the world's largest market segment Martha Barletta. - Suite, Chicago Dearborn 2003 - xxviii, 253p.: ill.; 23cm.

ISBN: 793159636

Subjects--Topical Terms:
Women consumers; Marketing.

Dewey Class. No.: 658.804 / B24M

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