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Fame and fortune how successful companies build winning reputations

Fombrun, Charles J.

Fame and fortune how successful companies build winning reputations Charles J. Fombrun, Cees B.M. Van Riel. - Delhi Pearson Education 2004 - xxviii, 273p.: ill.; 24cm..-(Financial Times Prentice Hall books). - (Financial Times Prentice Hall books). .

ISBN: 8129706636

Subjects--Topical Terms:
Success in business; Business.

Dewey Class. No.: 650.1 / F60F

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