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The Hottest ideas in word of mouth advertising what works, what doesn't, what's fake, and why

Harris, Godfrey

The Hottest ideas in word of mouth advertising what works, what doesn't, what's fake, and why Godfrey Harris. - New Delhi Viva Books 2005 - 260p.; 22cm.

ISBN: 817649965X.

Subjects--Topical Terms:
Industrial propeganda; Public relations.

Dewey Class. No.: 659.15 / H34H

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