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Market-driven management how to define, develop, and deliver customer value

Webster Jr., Frederick E.

Market-driven management how to define, develop, and deliver customer value Frederick E. Webster Jr.. - 2nd ed.. - Hoboken John Wiley 2002 - xiii, 320p.; 24cm.

ISBN: 471236934

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8 / W27M

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