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Creating customer evangelists how loyal customers become a volunteer sales force

McConnell, Ben

Creating customer evangelists how loyal customers become a volunteer sales force Ben McConnel, Jackie Huba. - Chicago Dearborn 2003 - x, 214p.: ill.; 23cmm.

ISBN: 793155614

Subjects--Topical Terms:
Customer relations; Relationship marketing.

Dewey Class. No.: 658.812 / M12C

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