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Strategic brand management building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. - 2nd. ed. - Delhi Pearson Education 2003 - 816p.: ill.; 24cm..-(Low price edition.

ISBN: 8129702541

Subjects--Topical Terms:
Branding (Marketing) Brand name products - Management.

Dewey Class. No.: 658.827 / K24S

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