From idea to profit how to market innovative products and services
From idea to profit how to market innovative products and services
edited by Adam Jolly.
- London Kogan Page 2005
- viii, 167p.; 22cm.
074944522X.
New products - Marketing; Strategic planning.
658.8 / F94F
074944522X.
New products - Marketing; Strategic planning.
658.8 / F94F