From idea to profit how to market innovative products and services

From idea to profit how to market innovative products and services edited by Adam Jolly. - London Kogan Page 2005 - viii, 167p.; 22cm.

074944522X.


New products - Marketing; Strategic planning.

658.8 / F94F
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA