The Effective use of market research how to drive and focus better business decisions

Birn, Robin J.

The Effective use of market research how to drive and focus better business decisions Robin J. Birn. - 4th ed.. - London Kogan Page 2004 - xiv, 226p.; 22cm..-(Marketing research practice). - (Marketing research practice). .

749443219


Marketing research; Decision making.

658.83 / B55E
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