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Marketing essential principles, new realities

Groucutt, Jonathan

Marketing essential principles, new realities Jonathan Groucutt, Peter Leadley, Patrick Forsyth. - New Delhi Kogan Page 2004 - xviii, 540p.: ill.; 24cm.

ISBN: 8175542861

Subjects--Topical Terms:
Marketing - Management; Selling.

Dewey Class. No.: 658.8 / G91M

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