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Marketing .Beyond consumer marketing sectoral marketing and emerging trends

Panwar, J. S.

Marketing .Beyond consumer marketing sectoral marketing and emerging trends J. S. Panwar. - New Delhi Response Books 2004 - xx, 487p.; 22cm.

ISBN: 761932585

Subjects--Topical Terms:
Target - Marketing Consumer Marketing - India.

Dewey Class. No.: 658.8 / P14B

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