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Key concepts in marketing

Sutherland, Jonathan

Key concepts in marketing Jonathan Sutherland and Diane Canwell. - New York Palgrave Macmillan 2004 - ix, 310p.; 22cm.

ISBN: 140391527X.

Subjects--Topical Terms:
Management; Marketing management.

Dewey Class. No.: 658.8 / S95K

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