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Rural marketing in India strategies and challenges

Ramakrishnan, Ruchika

Rural marketing in India strategies and challenges Ruchika Ramakrishnan. - New Delhi New Century Publications 2006 - xiv, 205p.; 22cm.

ISBN: 8177081209

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: 658.8103 / R96R

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