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Advertising and sales promotion

Kazmi, S.H.H.

Advertising and sales promotion S.H.H. Kazmi, Satish K. Batra. - New Delhi Excel Books 2006 - xiii, 633p.; 24cm.

ISBN: 8174463941

Subjects--Topical Terms:
Sales management; Propaganda; Business promotion.

Dewey Class. No.: 659.157 / K14A

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