Marketing finance turning marketing strategies into shareholder value
Ward, Keith
Marketing finance turning marketing strategies into shareholder value Keith Ward. - Amsterdam Elsevier 2004 - xii, 349p.; 24cm.
750657707
Financial management; Capital management.
658.151 / W19M
Marketing finance turning marketing strategies into shareholder value Keith Ward. - Amsterdam Elsevier 2004 - xii, 349p.; 24cm.
750657707
Financial management; Capital management.
658.151 / W19M