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Impact of consumer involvement on consumer behaviour a case study of India

Sharma, Kavita

Impact of consumer involvement on consumer behaviour a case study of India Kavita Sharma. - Delhi New Century Publications 2000 - viii, 189p.; 22cm.

ISBN: 8177080016

Subjects--Topical Terms:
Marketing research; Human behaviour; Consumer complaints.

Dewey Class. No.: 658.8342 / S34I

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