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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th. ed.. - Australia Thomson c2006. - xiviii, 781p.: pictures; 28cm.

ISBN: 8131501582

Subjects--Topical Terms:
Industrial publicity Propaganda Publicity.

Dewey Class. No.: 689.1 / O30A

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