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Bullseyes and blunders lessons from 100 cases in pharmaceutical marketing

Chaganti, Subba Rao

Bullseyes and blunders lessons from 100 cases in pharmaceutical marketing Subba Rao Chaganti. - Hyderabad PharmaMed Press c2019. - xxiv, 593p.; 24cm.

ISBN: 9789388305440

Subjects--Topical Terms:
Drugs - Marketing Pharmaceutical industry.

Dewey Class. No.: 615.10688 / C28B

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