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What the pharma CEO wants from the brand manager overcome the though challenges in pharma branding

Hattangadi, Vivek

What the pharma CEO wants from the brand manager overcome the though challenges in pharma branding Vivek Hattangadi. - 3rd ed. - Ahmedabad The Enabler 2016 - 159p.; 24cm.

Subjects--Topical Terms:
Pharmaceutical services - Marketing Pharmaceutical industry.

Dewey Class. No.: 615.10688 / H41W

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