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Consumer behavior

Schiffman, Leon G.

Consumer behavior Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. - 12th ed. - New Delhi Pearson Education 2019 - xxix, 670p.: ill.;col.; 26cm.

ISBN: 9789353069834

Subjects--Topical Terms:
Human behaviour Marketing research.

Dewey Class. No.: 658.8342 / S20C

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