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Brand media strategy integrated communications planning in the digital era

Young, Antony

Brand media strategy integrated communications planning in the digital era Antony Young. - 2nd ed.. - New York Palgrave Macmillan 2014 - xii, 242p.; 24cm.

ISBN: 9781137279569

Subjects--Topical Terms:
Branding (Marketing) Internet marketing Social media.

Dewey Class. No.: 658.827 / Y05B

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