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Consumer behaviour

Schiffman, Leon G.

Consumer behaviour Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. - 12th ed.. - Noida Pearson India Education Services 2021 - xxx, 667p.; 26cm.

ISBN: 9789353069834

Subjects--Topical Terms:
Motivation research (Marketing) Marketing Consumer behavior.

Dewey Class. No.: 658.8342 / S20C

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