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Services marketing text and cases

Jauhari, Vinnie

Services marketing text and cases Vinnie Jauhari and Kirti Dutta. - 2nd ed.. - New Delhi Oxford University Press 2020 - xx, 578p.; 24cm.

ISBN: 9780199456161

Subjects--Topical Terms:
Service industries - Marketing Service industries - Management.

Dewey Class. No.: 658.802 / J35S

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