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Marketing management Indian context, global perspective

Ramaswamy, V.S.

Marketing management Indian context, global perspective by V.S. Ramaswamy and S. Namakumari. - 6th ed.. - New Delhi SAGE Publications India 2021 - xlvii, 798p.: ill.;col.; 27.5cm.

ISBN: 9789352807383

Subjects--Topical Terms:
Marketing - Management - India.

Dewey Class. No.: 658.8 / R17M

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