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Marketing Management Indian context, global perspective

Ramaswamy, V.S.

Marketing Management Indian context, global perspective V.S. Ramaswamy, and S. Namakumari. - 6th ed.. - New Delhi Sage Publications 2021 - xlvii, 798p.: ill.; 28cm.

ISBN: 9789352807383

Subjects--Topical Terms:
Marketing - Management.

Dewey Class. No.: 658.8 / R17M

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