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Brand immortality how brands can live long and prosper

Pringle, Hamish

Brand immortality how brands can live long and prosper Hamish Pringle, Peter Field. - London Kogan Page 2009 - xi, 320p.: ill.; 24cm.

ISBN: 9780749457013

Subjects--Topical Terms:
Product management Branding (Marketing) Brand name products.

Dewey Class. No.: 658.827 / P83B

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