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A Short course in international marketing blunders Mistakes made by Companies that Should have known better

White, Michael

A Short course in international marketing blunders Mistakes made by Companies that Should have known better Michael White. - New Delhi Atlantic Publishers c2009. - x, 178p; 23cm. - (the short course in international trade series). .

ISBN: 9788126912513

Subjects--Topical Terms:
Export marketing International business enterprises - management.

Dewey Class. No.: 658.84 / W41S

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