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Cases in advertising and marketing management real situations for tomorrow's managers

Applegate, Edd

Cases in advertising and marketing management real situations for tomorrow's managers Edd Applegate and Art Johnsen. - New Delhi Pinnacle 2010 - xiv, 217p.; 24cm.

ISBN: 9788190445474

Subjects--Topical Terms:
Communication in marketing Industrila publicity.

Dewey Class. No.: 659.1 / A68C

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