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International marketing strategy planning, marketing entry and implementation

Bennett, Roger

International marketing strategy planning, marketing entry and implementation Roger Bennett and Jim Blythe. - New Delhi Kogan Page 2010 - v, 362p.: ill.; 25cm.

ISBN: 9788175545328

Subjects--Topical Terms:
Export marketing International business.

Dewey Class. No.: 658.848 / B46I

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