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Contemporary brand management

Johansson, Johny K.

Contemporary brand management Johny K. Johansson, Kurt A. Carlson. - New Delhi Sage 2013 - xi, 258p.: ill; 25cm.

ISBN: 9781452242873

Subjects--Topical Terms:
Branding ( Marketing) - Management Strategic planning.

Dewey Class. No.: 658.827 / J48C

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