Basic marketing research / (Record no. 127684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250716162012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030072786 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 C56B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A, Jr. |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing research / |
| Statement of responsibility, etc. | Gilbert A. Churchill, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | The Dryden, |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 765p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Permanent Location | Current Location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/07/2025 | 658.83 C56B | PH927 | 16/07/2025 | General Books | Dewey Decimal Classification | General Collection | HMS Central Library | SPER Library | 16/07/2025 |
