Business to Business marketing communication (Record no. 17535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074942558X. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 651.7 |
| Item number | H37B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hart, Norman |
| 245 #0 - TITLE STATEMENT | |
| Title | Business to Business marketing communication |
| Statement of responsibility, etc. | Norman Hart. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing communication. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 31st. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page India |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 363p.: ill.; 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication. |
| Topical term following geographic name entry element | Marketing research. |
| Location of event | Retail trade - Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 29/11/2024 | 651.7 H37B19 | 69500 | 29/11/2024 | General Books | HMS Central Library | HMS Central Library | 05/06/2010 |
