Stratagic Brand Management (Record no. 24227)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 749420693 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | K12S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel. |
| 245 #0 - TITLE STATEMENT | |
| Title | Stratagic Brand Management |
| Remainder of title | creating and sustaining brand equity long term |
| Statement of responsibility, etc. | Jean-Noel Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p.; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Marketing |
| Topical term following geographic name entry element | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 04/12/2024 | 658.827 K12S20 | 70788 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 20/01/2006 | |||||
| 04/12/2024 | 658.827 K12S20 | 70789 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | |||||
| 04/12/2024 | 658.827 K12S20 | 70787 | 04/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 29/09/2006 |
