Building data mining applications for CRM (Record no. 29195)

MARC details
000 -LEADER
fixed length control field 00653nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70402736
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number B49B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berson, Alex
245 #0 - TITLE STATEMENT
Title Building data mining applications for CRM
Statement of responsibility, etc. Alex Berson, Stephen Smith, Kurt Therling.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGrawHill Publications
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 510p.: ill.; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data Mining.
Topical term following geographic name entry element Decision Support Systems.
Location of event Marketing - Data Processing.
Active dates Business - Data Processing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Stephen
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thearling, Kurt.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
05/12/2024   658.802 B49B 80032 05/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 30/01/2004
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA