Strategic advertising management / (Record no. 32060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250709103130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241209s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198782322 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | P37S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic advertising management / |
| Statement of responsibility, etc. | Larry Percy, John R. Rossiter and Richard Elliot |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 288p., |
| Dimensions | 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Permanent Location | Current Location | Date acquired | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/12/2024 | 659.1 P37S | 90808 | 09/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 30/01/2004 | ||||||
| 09/07/2025 | 659.1 P37S | 89998 | 09/07/2025 | General Books | General Collection | HMS Central Library | HMS Central Library | 09/07/2025 | Dewey Decimal Classification | |||||
| 09/07/2025 | 659.1 P37S | 89999 | 09/07/2025 | General Books | General Collection | HMS Central Library | HMS Central Library | 09/07/2025 | Dewey Decimal Classification |
