Marketing (Record no. 43250)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 130351334 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | A74M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | an introduction+CD |
| Statement of responsibility, etc. | Gary Armstron and Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Various pagination; 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management |
| Topical term following geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.8 A74M | 122824 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 11/09/2004 | |||||
| 13/12/2024 | 658.8 A74M | 122825 | 13/12/2024 | General Books | General Collection | HMS Central Library | Write the Location or Report to Head | 11/09/2004 |
