Marketing communications (Record no. 44927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175542888 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80014 |
| Item number | S56M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P.R. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | an integrated approach |
| Statement of responsibility, etc. | P.R. Smith and Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page. |
| Date of publication, distribution, etc. | [n.d.] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 696p.: ill.; 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing; Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/12/2024 | 658.80014 S56M | 126293 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 25/07/2005 | |||||
| 13/12/2024 | 658.80014 S56M | 126294 | 13/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 25/07/2005 |
