Principles of marketing (Record no. 47187)

MARC details
000 -LEADER
fixed length control field 00610nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241213s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120328256
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number K95P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall India
Date of publication, distribution, etc. [ n.d.]
300 ## - PHYSICAL DESCRIPTION
Extent (Various pagings): ill.; 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management; Selling; Marketing management.
Location of event Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Date acquired
13/12/2024   658.802 K95P 130808 13/12/2024 General Books       General Collection   HMS Central Library HMS Central Library 25/05/2006
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA