Global brand integrity management (Record no. 52130)

MARC details
000 -LEADER
fixed length control field 00610nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241215s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070229525
040 ## - CATALOGING SOURCE
Original cataloging agency Jamia Hamdard
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number P69G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Post, Richard S.
245 #0 - TITLE STATEMENT
Title Global brand integrity management
Remainder of title how to protect your product in today's competitive environment
Statement of responsibility, etc. Richard S. Post and Penelope N. Post.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xv,309p.: ill.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name
Topical term following geographic name entry element Trade marks
Location of event Product management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Post, Penelope N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired
16/12/2024   658.827 P69G 142242 16/12/2024 General Books         HMS Central Library HMS Central Library 21/03/2009
HMS Central Library, Jamia Hamdard, Hamdard Nagar, New Delhi -110062, INDIA