How to get doctors addicted to your brand (Record no. 56673)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241215s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | H41H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hattangadi, Vivek |
| 245 #0 - TITLE STATEMENT | |
| Title | How to get doctors addicted to your brand |
| Remainder of title | 13 unshakable laws of pharma branding |
| Statement of responsibility, etc. | Vivek Hattangadi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ahmedabad |
| Name of publisher, distributor, etc. | The Enablers |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138p.; 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Drugs - Marketing |
| Topical term following geographic name entry element | Pharmaceutical industry - Mathematical models |
| Location of event | Brand name products - Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/12/2024 | 658.827 H41H | 164746 | 16/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 23/05/2019 |
