Strategic brand management (Record no. 57482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241215s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Jamia Hamdard |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | S88S |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring and managing brand equity |
| Statement of responsibility, etc. | Kevin Lane Keller...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson India Education Services |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 642p.: ill.;col.; 26cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Topical term following geographic name entry element | Branding (Marketing) |
| Location of event | Product management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Issac C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ami M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/12/2024 | 658.827 S88S | 167036 | 16/12/2024 | General Books | General Collection | HMS Central Library | HMS Central Library | 29/12/2021 |
