Strategic brand management Jean-Noeउl Kapferer
Material type:
TextLanguage: English Publication details: Sterling, VA Kogan Page 1995Edition: 2nd edDescription: 443p.; 23 cmISBN: - 74942693
- 658.827 K25S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.827 K25S19 (Browse shelf(Opens below)) | Available | 70871 |
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| 658.827 K24S Strategic brand management Building, measuring, and managing brand equity | 658.827 K24S Strategic brand management Building, measuring, and managing brand equity | 658.827 K24S Strategic brand management : building, measuring, and managing brand equity / | 658.827 K25S19 Strategic brand management | 658.827 K95B B2B brand management | 658.827 K95B B2B brand management | 658.827 K95B B2B brand management |
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