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Know thy customer how to follow marketing's first commandment Kevin Sharp and Kaniel Johnson; introduction by Ron Zemke.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chicago Dartnell c1997.Description: xi, 243p.; 22 cmISBN:
  • 850132738
Subject(s): DDC classification:
  • 658.834 S35K
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