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Strategic marketing management planning, implementation and control Richard M.S. Wilson and Colin Gilligan with David J. Pearson.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Viva Books. 1996Description: xx, 644p.: ill.; 28 cmISBN:
  • 8185617597
Subject(s): DDC classification:
  • 658.8 W59S
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