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Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller.

By: Material type: TextTextLanguage: English Series: (Low price editionPublication details: Delhi Pearson Education Asia 2003Edition: 2nd. edDescription: 816p.: ill.; 24cmISBN:
  • 8129702541
Subject(s): DDC classification:
  • 658.827 K24S
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