Advertising management Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextLanguage: English Series: (Eastern economy editionPublication details: New Delhi Prentice Hall of India c1996 (1999)Edition: 5th. edDescription: xiii, 754p.: ill.; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference	HMS Central Library	General Collection	659.1 B32A20 (Browse shelf(Opens below))	Not for loan		72243

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