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What's in a brand building brand equity through advertising John Philip Jones.

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGrawHill Publishing Company 1998Description: xxiii, 335p., 22cmISBN:
  • 0-07-463201-9.
DDC classification:
  • 658.827 J57W
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books Write the Location or Report to Head General Collection 658.827, J57W (Browse shelf(Opens below)) Available 79041

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