Case studies in marketing the Indian context R. Srinivasan.
Material type:
TextLanguage: English Publication details: New Delhi Prentice Hall of India 2000Description: xiv, 217p., 24cmISBN: - 81-203-1678-9.
- 658.835 S66C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General Books | HMS Central Library | General Collection | 658.835, S66C (Browse shelf(Opens below)) | Available | 79944 |
Browsing HMS Central Library shelves, Collection: General Collection Close shelf browser (Hides shelf browser)
| 658.8342, S20C Consumer behaviour | 658.8342, S20C Consumer behaviour | 658.835, C24C Cases in marketing management | 658.835, S66C Case studies in marketing the Indian context | 658.835, S70M Marketing strategy a global perspective | 658.84, B73S Strategic marketing channel management | 658.84, B73S Strategic marketing channel management |
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