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Branding in Asia the creation, development and management of Asian brand for the global market Paul Temporal.

By: Material type: TextTextLanguage: English Publication details: Singapore John Wiley and Sons 2000Edition: revi sed edDescription: xiii, 291p.: ill.; 22cmISBN:
  • 0-471-47910-1.
DDC classification:
  • 658.827 T26B
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